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We are always looking to apply marketing best practices and the most effective marketing trends towards student recruitment.  The GenZ Marketing Playbook from Ad Age provides a great overview of Gen Z and how to market to them. Some important takeaways are:

Ad Age's GenZ Marketing Playbook

(6 minute read)

Email is a great channel for communicating with prospective students. It is inexpensive in comparison to mail, it offers a variety of benefits, and is the preferred method of communication with most prospective students according to recent studies.

Email Monks recently provided the following list of reasons for email’s effectiveness:

The Calculus of Student Enrollment

(5 minute read)

While there are a variety of approaches to direct mail, there are certainly some best practices that can help you improve the level of engagement from your student search mailing, as well as improve its ROI. After more than a decade of experimenting and testing student search mailings, following are some practices that we would suggest to improve your success.

The Calculus of Student Enrollment

A recent article in Target Marketing caught my eye, as it echoed what we at New Reach Media have been advocating for years. The title of the article is, “You're Spending Too Much: Cast a Smaller Net for Bigger Returns With Personalized Marketing.”

The Calculus of Student Enrollment

Can your institution do a better job of leveraging data to improve student recruitment and marketing success? Our lead article from Brand Quarterly explains how an analytics platform will help improve your marketing results.

The other four articles this month—plus last month’s most read article—also provide you with insights and strategies to enhance your search efforts.

High 5

You have to give young people what they want to see or you’ll seem out of touch." That’s an opinion proffered in the lead article below. Do you agree?

One thing is for certain. We don't grow without change. This month’s High Five articles will hopefully challenge your status quo and help you refine your recruitment communications to engage more prospective students. (And, don’t miss last month’s most read article at the bottom.)

Matt Leonard

Director of Marketing Communications

High 5

What constitutes “amazing” customer experiences in 2017 is... a new breed of hyper-personalization that puts the customer’s individual preferences, history, and current situation at the center of every contact with a brand. - Selligent
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Everyone wants to be amazing. But, sometimes it can feel like “amazing” is a moving target, especially when it comes to the level of personalization your prospects expect from you.

High 5

I read this article recently on Inside Higher Ed and immediately wanted to share it for a couple of reasons - https://www.insidehighered.com/news/2017/08/08/harvard-teams-corporate-partner-offer-online-business-analytics-program

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The data shows they (Gen-Z) don’t want to passively consume online advertising but prefer to engage, vote, or co-create in some way.

Are your enrollment marketing communications at your institution engaging your Gen-Z prospective students — or are they getting ignored?

Our lead article this month shares that Gen-Z students (born between 1995-2010) want to be marketed to differently. They want to be involved in meaningful and relevant ways throughout the process, not just be sold to.

High 5

Do your enrollment messages communicate with a "human voice" to your prospective students?

Regardless of the type of message you send, one key to cutting through the noise in your recruitment messaging is to avoid copy that is full of marketing jargon. By writing with a person in mind, you change the nature of how your language is crafted, and the reader is much more likely to forge a personal association with your message — and your institution.

High 5

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