Can your institution do a better job of leveraging data to improve student recruitment and marketing success? Our lead article from Brand Quarterly explains how an analytics platform will help improve your marketing results.

The other four articles this month—plus last month’s most read article—also provide you with insights and strategies to enhance your search efforts.

You have to give young people what they want to see or you’ll seem out of touch." That’s an opinion proffered in the lead article below. Do you agree?

One thing is for certain. We don't grow without change. This month’s High Five articles will hopefully challenge your status quo and help you refine your recruitment communications to engage more prospective students. (And, don’t miss last month’s most read article at the bottom.)

Matt Leonard

Director of Marketing Communications

What constitutes “amazing” customer experiences in 2017 is... a new breed of hyper-personalization that puts the customer’s individual preferences, history, and current situation at the center of every contact with a brand. - Selligent

Everyone wants to be amazing. But, sometimes it can feel like “amazing” is a moving target, especially when it comes to the level of personalization your prospects expect from you.

I read this article recently on Inside Higher Ed and immediately wanted to share it for a couple of reasons -


The data shows they (Gen-Z) don’t want to passively consume online advertising but prefer to engage, vote, or co-create in some way.

Are your enrollment marketing communications at your institution engaging your Gen-Z prospective students — or are they getting ignored?

Our lead article this month shares that Gen-Z students (born between 1995-2010) want to be marketed to differently. They want to be involved in meaningful and relevant ways throughout the process, not just be sold to.

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Do your enrollment messages communicate with a "human voice" to your prospective students?

Regardless of the type of message you send, one key to cutting through the noise in your recruitment messaging is to avoid copy that is full of marketing jargon. By writing with a person in mind, you change the nature of how your language is crafted, and the reader is much more likely to forge a personal association with your message — and your institution.

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65% of people have an emotional connection with a brand because the brand makes them feel “like they care about people like me.”

As you seek to turn your applicant pool into deposited students that enroll this yield season, finding ways to strengthen the emotional connection with those prospects could be the key to swaying their final decision in favor of your institution.

Our leading article this month examines the barriers that keep data-driven strategies from getting executed. The top four are: lack of real-time data, lack of technology, inadequate budget, and a lack of customer focus.

If you face similar challenges at your institution, then you may be interested in PRO-Analytics. PRO-Analytics passes all four barrier tests and is the first solution designed to give small college leaders like you the visual data-insights you need to optimize your recruitment efforts.

Welcome to the March edition of our monthly “High Five” newsletter. As a refresher, every month we gather and send you five articles that we hope can provide you with new ideas and strategies on how to most effectively recruit students at New Reach Media. We draw these articles from leading sources outside of Higher Education in order to provide you with additional perspectives that you may not find in most Higher Ed newsletters.

Please enjoy the insights and tips below.

Matt Leonard

Marketing Communications Specialist

Dear Reader, I’ll be quick because you’re either in the 19% that actually reads, or my 8 seconds is ticking... When you consider that the average human attention span is 8 seconds, it’s clear that capturing and keeping the attention of your prospects can be a significant challenge.


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