Marketing to GenZ

We are always looking to apply marketing best practices and the most effective marketing trends towards student recruitment.  The GenZ Marketing Playbook from Ad Age provides a great overview of Gen Z and how to market to them. Some important takeaways are:

  • Gen Z is looking for value as far as what they spend.
  • They are overwhelmingly mobile-first.
  • 49 percent feel better socializing online than off.
  • They often communicate in images.

It's a bit long, and not all of it pertains to student recruitment, but take a few minutes to take a look.  



Ad Age's GenZ Marketing Playbook